Borrowing creative playbooks from brands: Decked ㅤ Decked is one of the fastest-growing brands in the aftermarket truck space. ㅤ Founded in 2014, they’re already estimated to be doing $100M+ in annual revenue selling truck bed storage systems. ㅤ Their positioning is simple: ㅤ rugged, American-made gear built for working people. ㅤ But what’s really interesting is how their creative reinforces that identity. ㅤ Decked’s messaging leans heavily into blue-collar humor and confidence. ㅤ Their ads often show them trying to destroy their own products, using blunt language and stress-testing their gear in real-world conditions. ㅤ They also produce short lifestyle films featuring the kinds of people who actually use their products. ㅤ Everything about the creative says: we understand our customers. ㅤ But it gets cooler. ㅤ While many brands in this space are shifting heavily toward influencer-style content, Decked has doubled down on high-production-value commercials. ㅤ Why? ㅤ Two reasons. ㅤ First...