This car parts brand does over $200M a year by using social media completely differently from most. ㅤ Welcome to borrowing creative playbooks from car brands: FCP Euro. ㅤ FCP Euro sells over 150,000 car parts online, but the real reason they’ve grown so fast is their content strategy. ㅤ Instead of treating social media like an ad channel, they treat it like a resource library. ㅤ They produce buyer’s guides, installation tutorials, and DIY repair videos. ㅤ Today their YouTube channel alone has 1,700+ videos and nearly 500,000 subscribers. ㅤ But here’s the smartest part. ㅤ FCP Euro isn’t afraid to make content that only helps a tiny group of people. ㅤ For example: ㅤ “How to replace a motor mount on a 2016 BMW X5.” ㅤ That might only matter to a few thousand people in the world… but when those people search for it, FCP Euro shows up first. ㅤ That’s SEO working at scale. ㅤ Once those viewers land on their content and visit the site, FCP Euro uses retargeting ads to bring them back and conve...