Jeep solved one of the hardest problems in branding, and the way they did it is genius. ㅤ A lot of brands think identity comes after the product. ㅤ Jeep understood that identity is the product. ㅤ They built their brand using what I’d call an identity-based creative strategy. ㅤ Their ads rarely start with specs or features. ㅤ Instead, they start with a feeling. ㅤ Then they position the vehicle as the thing that makes that life possible. ㅤ That’s what makes the strategy so strong. ㅤ Then they show them in action. Dirt. Trails. Open air. Real environments that make the promise feel believable. ㅤ That builds trust in two ways: ㅤ It gives credibility to the product, and it gives credibility to the brand story. ㅤ Then they layer in everything else. ㅤ Earthy colors, plainspoken copy, rugged tone, etc. ㅤ And smart use of the Wrangler’s iconic shape to build recognition into the product itself, not just the logo. ㅤ That’s how you create a brand people want to identify with. ㅤ If you want to bo...