Ford actually brought down a building with their car's bumper in an ad to show how tough their car was, but that's not even why this ad is so brilliant. ㅤ What made this ad stand out was how it showed the Ford Escort's bumpers in action, and did it through everyday scenarios that anyone could relate to, however it didn't end there. ㅤ See the Ford's demonstrations were so impressive that in the 80s Allstate actually offered reduced insurance rates for anyone who drove an Escort, which showed the public that the Escort as one of the safest and cheapest to own vehicles, and the numbers proved it. ㅤ This approach helped make the Escort the best-selling car in America throughout much of the 80s. It's a perfect example of how to sell a feature by focusing on real life benefits instead of specs or jargon. ㅤ So next time you are brainstorming your next campaign, remember Ford literally crashed into stuff and let the results speak for themselves. Sometimes it really is that simple.