In 1989, Lexus schooled everyone with one ad. ㅤ They stacked 15 champagne glasses on the hood while the new LS400 ran at 140 mph on a dyno. ㅤ No CGI or tricks. ㅤ That demonstration put the LS400 in the history books forever. ㅤ That ad went on to win multiple awards and was named one of Adweek’s Best Spots of 1990. ㅤ But more importantly, it worked. The LS400 crushed sales projections, and the “Balance” spot is widely credited as a major reason the launch succeeded. ㅤ Almost overnight, Lexus went from unknown to a serious competitor to established European luxury brands. ㅤ And the story didn’t stop there. ㅤ Thirty years later, Lexus recreated the ad with Toyota president Akio Toyoda, balancing glasses on the hood of the 2020 LS500. Same idea. Same confidence. Same message. ㅤ So why does this matter? ㅤ It shows us how creative can sell a message. ㅤ But there NEEDS to be a message. All the lipstick in the world can't save a weak story. ㅤ But when the message IS strong and you hand the rei...