You don’t just end up here.
This episode of Night School sits down with Race Service / Donut Media co-founder James Kirkman to trace the full arc… from a kid at the racetrack in Portland to building one of the most influential creative forces in motorsport.
From chasing a racing dream with nothing but obsession, to getting knocked out of the sport, to helping build brands like GoPro and Donut Media… and eventually starting over again to create something bigger than just racing.
This isn’t just about cars.
It’s about passion, failure, community, and building something that actually matters.
Because the reality is… none of this was supposed to happen. It's the start of Race Service.
In this episode:
The moment that sparked a lifelong obsession with racing
Selling everything to chase a dream… and getting kicked out anyway
Early days of GoPro, Donut Media, and finding a path through media
Why Race Service was built and what it actually stands for
Working with Formula 1, Daniel Ri...