I rated the content strategies of 5 car detailing brands. ㅤ Here's what they're getting right, and where they're leaving money on the table. ㅤ Meguiar's ㅤ Everything they make is built to earn trust. YouTube education. UGC demos. It all feels platform native and it works together well. Their gap, if any, is longer story-driven content. ㅤ Chemical Guys ㅤ The gold standard in this category. They built a cult following by teaching people everything there is to know about detailing. ㅤ They use different messages and different buyer avatars to stay relevant across the full audience. The result: 1.1M YouTube subscribers. 1.2M on Instagram. This playbook is education done at scale. ㅤ Adam's Polishes ㅤ My favorite direction in the group. They lean hard into enthusiasts. Advanced restoration, deep detail work, an hour-long YouTube video cut into multiple short-form clips for social. ㅤ They've found their lane. If anything, I want to see them go harder in it. ㅤ Griots Garage ㅤ Well executed cont...