If you have to run discount sales all the time just to keep cash coming in, you almost always have a brand problem. ㅤ And there’s a simple framework you can use to fix it. ㅤ I call it the Three C Method, and if you’re in automotive or any enthusiast-driven category, it matters a lot. ㅤ I say that as someone who’s spent the last six years in automotive marketing working with 9 and 10 figure brands. ㅤ Here it is: ㅤ 1. Connections ㅤ A brand is only as valuable as the things people associate with it. ㅤ You need to build connections between your brand and the things your customers care about. ㅤ That could be celebrities, races, events, places, emotions, lifestyles, or experiences. ㅤ The goal is to create a web of meaning around your brand. ㅤ 2. Creative ㅤ Once you know what you want your brand associated with, creative is how you tell that story. ㅤ This is your organic content, paid ads, campaign, etc.. ㅤ Good creative does two jobs at once. ㅤ It helps sell the product today, and it builds ...