Making ads with cars can be really hard, but they don't have to be. ㅤ Here are three reasons i've found most most productions struggle with, and what actually fixes it. 1. Cars are massive. ㅤ We're talking 15+ feet of chrome, glass, and reflection. ㅤ You can't light a car like a jacket. You need large diffusers, big lights, and locations built to handle that footprint. ㅤ Most studios don't cut it. You need bespoke spaces, and you need to know where to find them. ㅤ 2. The product is complicated. ㅤ If your talent doesn't know the difference between a tie rod and a control arm, your footage will show it. ㅤ Stack your crew with car people. Not just good crew members. People who actually know cars. ㅤ The intuition they bring on set saves you hours. ㅤ 3. The right locations are hard to lock down. ㅤ Get in good with commercial real estate owners in your market. ㅤ Being able to call someone and say "I need a warehouse tomorrow" is one of the most underrated advantages in automotive production....