In a crowded market, being louder isn’t the same as being distinctive. 📢 In this clip from Deloitte Digital’s Marketing Beyond, Rich Honiball, retail executive and adjunct instructor at @GeorgeMasonU, shares a perspective that feels especially relevant right now: Brands have to know the segment they serve, what sets them apart, and why that distinction matters. He shares that a lot of the noise in the market comes from companies that haven’t fully learned that yet. Rich’s point is a useful reminder that differentiation isn’t just about messaging—it’s about being clear on where you can create distinct value. 🎬 Jump to the link in our bio to listen to the full conversation with Alan Hart for more on how marketers can adapt as consumer behavior continues to evolve.