How should marketers adapt as consumer purchasing behavior continues to evolve? Rich Honiball, retail executive and adjunct instructor at GeorgeMasonU, shares his perspective on the fundamental shifts happening in how people consume information and decide what matters most when considering which goods to purchase in this latest episode of Marketing Beyond. Drawing on his experience across retail and marketing leadership roles, Rich makes the case that personalization is no longer a differentiator—it’s a necessity. ✅ Click the link in our bio to listen to the full episode or wherever you get your podcasts.