Team Whalar and our incredible panelists brought down the house at aweurope_ ! 🙌⚡️ Huge thank you to youtube's itsandrewodong and creators brandonb, theodonovanwalker, zeewhatidid, and itsamymillie for joining our Chief Client Officer emmatharman and our Associate Director of Creative & Social Strategy (EMEA) Ian Howard for insightful conversations around the importance of understanding and enhancing relationships with creators and communities. Sharing a few key takeaways below! ⚡Operate in culture, not category. Connect with your audience by letting communities express your brand in engaging, relevant ways. ⚡Shift your focus from single, isolated influencer tactics to more sustained creator-led engagement to build long-term, loyal relationships. ⚡73% of people trust reviews from a person that seems just like them. Speak your customers' language in partnership with communities and creators. #Whalar #CreatorEconomy #AdvertisingWeek #AWE2023