Introducing our new AlphaTauri flagship store at Graben 10 in the heart of Vienna. The premium shopping destination reawakens with our stunning 400 square meter corner space, where the interplay of digital and natural staging creates a unique shopping experience. Embodying the AlphaTauri brand essence, our newest flagship shop surprises with its futuristic shop design. The monochrome interior is a statement of our vibrant design language and reflects the brand's innovative approach. The ultra-modern look is softened by nature stagings that underline the extraordinary atmosphere. In the "Experience Area" on the ground floor, visitors can also learn more about the Shima Seiki 3D-Knit machine used for seamless knitted styles and personalize selected styles with Heat Press. Escape the ordinary and visit us at Graben 10, 1010 Vienna. Find out more: bit.ly/Vienna_FlagshipStore #AW21 #FitsBodyAndMind #AlphaTauri #Flagshipstore #InnovativeFashion