None of your social media timelines are in chronological order. I will say it again… 🗣️ NONE OF YOUR SOCIAL MEDIA TIMELINES ARE IN CHRONOLOGICAL ORDER. You never know WHEN you’ll show up on your ideal voter, customer, or follower’s feed. Don’t waste time with the social media strategy of the 20teens. No one cares about National Donut Day and unless you’re a donut shop, or donuts are somehow a part of your brand pillars, it makes no sense to risk losing the attention of that ideal user by highlighting it—or ANY day. Yes. I said any. Instead of… ❌ “Today, I went to Donuts Galore…” hook your ideal user by saying ✅ “Donuts Galore is a great community run small owned business I visited recently!”. Instead of… ❌ “Happy National Donut Day!” ✅ “I celebrated America’s love for donuts by…” and add clear imagery and a bold graphic. Remember: Chronological feeds are done! So whether your image or reel is dropped on that ideal consumer’s timeline or FYP the day of posting or 2 weeks lat...