NPC Influencers are everywhere! With big names like Trisha Paytas and Drake hopping on the NPC streaming trend, it's safe to say that this new niche is certified VIRAL. š„
Popularized by TikToker, Pinkydoll, this new influencer niche of NPC streaming has proven to be one of the most interesting and controversial trends on social media. It's said that Pinkydoll, who now has over 532K followers and averages around 30K viewers, makes around $4000 an hour from her streams. Many microinfluencers have also found significant success as NPC influencers, some even niching down to roleplay beloved video game, movie, and TV characters.
This week alone, thousands have went live and participated in NPC streaming, which makes us wonder how this will change the creator economy and influencer marketing as a whole. Will brands start utilizing the likes of Pinkydoll and other NPC influencers for marketing campaigns?
What do you think about this new trend? Will you be grabbing a straightening iron an...
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