The two giants of fast fashion, Shein and Forever 21, have announced their collaboration. aimed at bolstering their global presence.
Announced on Thursday, the strategic partnership will see Shein acquiring approximately 1/3 interest in Sparc Group Holdings II LLC, the parent company of Forever 21, while Sparc Group becomes a minority shareholder in Shein.
Renowned for its innovative on-demand model, Shein boasts an extensive e-commerce platform catering to over 150 million online users globally. Sparc Group is no stranger to the retail domain, heralding an extensive portfolio spanning fashion, accessories and lifestyle products.
Marc Miller, CEO of Sparc Group, said in a press release that Shein “reflects our shared vision of providing customers with unparalleled access to fashion at affordable prices.”
The deal promises to augment Sparc Group’s distribution of Forever 21, leveraging Shein’s vast e-commerce expertise and global outreach. Shein Executive Chairman Donald Ta...
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