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Celebrities, from Tom Hanks to Elon Musk and Tom Brady, are finding themselves as unwilling spokespeople for products through the use of artificial intelligence and deepfake videos. NBC’s Jacob Soboroff reports for TODAY. » Subscribe to TODAY: on.today.com/SubscribeToTODAY » Watch the latest from TODAY: bit.ly/LatestTODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: on.today.com/ReadTODAY Find TODAY on Facebook: on.today.com/LikeTODAY Follow TODAY on Twitter: on.today.com/FollowTODAY Follow TODAY on Instagram: on.today.com/InstaTODAY » Stream TODAY All Day: today.com/allday About: TODAY All Da...

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    • deepfake
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    • ai