EON.xyz is the online home of EON, a tech startup focused on revolutionizing commerce and product traceability. Product traceability tracks a product from its origin through the entire supply chain to its final destination: the consumer. This can help confirm a product’s authenticity, make its journey more transparent, and support ethical production. Product traceability can also help address recalls or production problems and protect both consumer and brand image. Natasha Franck founded the company in 2017. She previously worked at Jonathan Rose Companies and Delos, focusing on sustainable urbanism and health-centric designs. She now serves as the CEO of her company. Natasha’s career experiences helped inspire the development of EON. As she explained to luxury women’s brand Altuzarra, “Cities are really systems, and one of my biggest challenges was the fact that products couldn’t be connected or part of that system. This meant they could be wasted or underutilized. That sparked my ima...