Six tips from a marketing expert! Here are examples of what you need when developing your brand voice and why utilizing marketing for your audience is important. 1. Content Marketing - Create quality content with photos, graphics, and video. Always spend 80% educating your audience and 20% selling to your audience. 2. Call-To-Action - Content, whether in an email newsletter or on social media should have a call-to-action, encouraging an immediate response from your audience (i.e. Click the link in our bio to learn more). 3. SMS Marketing - Only send SMS, or text messages to customers who opted-in to receive messages. Keep your messages short and sweet. 4. SEO - Search Engine Optimization can help drive traffic to a website. 5. Social Media Marketing - This type of marketing is a great way to engage with your target audience online. 6. Email Marketing - Be mindful of the time of day you are sending out emails to your target audience, and make sure that they opted-in to receive ...