Historically, flight attendants’ uniforms have been associated with an elegant, stylish, and a “sexy” sense of fashion curated for the male gaze. When flight attendants first came into the scene in the late 1920s and early ‘30s, they typically wore military-esque uniforms that reflected the wartime aesthetics of WWI. During the ‘50s and ‘60s, airlines recognized the marketing power of attractive, stylishly dressed young women serving their predominantly male business travelers, so the uniforms became more feminine and body-conscious. When the women's liberation movement gained momentum in the ‘70s and ‘80s, the industry began introducing more practical, businesslike attire. The shift to more modern attire continues, as airlines are now introducing gender-neutral options to challenge the boundaries of binary clothing norms. And in general, styles have become more casual, prioritizing function in addition to fashion. For more details, check out our link in bio.
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