It seemed like out of nowhere, we all became absolutely obsessed with Alix Earle. Even though now she's seen at football games with her boyfriend, Braxton Berrios, and on red carpet appearances for Barbie, Alix used to just be another college student making videos in her dorm. Her raw, unfiltered GRWMs have since become the new norm on social media platforms like TikTok and Instagram, and she became an instant celebrity in the world of influencers. How did she do it? Let's break it down. #alixearle #hotmess #socialmedia #influencers