"“U.S. brands looking to expand beyond their home market need to understand local nuances and cultural differences prior to launch. Brand fluency is critical, yet many brands oversimplify this critical communications component,” says Sarah Tourville, CEO and Founder of FRENZY, an Atlanta-based marketing and public relations firm that’s been recognized as an Inc 5000 winner and a Top 100 Elite agency." Read more: loom.ly/Kbf4pIM #TheExecutive #ChampionBusiness