Posts with or without credits tagged 'mediaweek'

Marketers are navigating the evolving landscape of content development, from interactive storytelling to democratized creation. Industry leaders recently discussed challenges and the current state of content consumption at ADWEEK's #Mediaweek event. t.co/sB5tT2g0KT

Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson at #Mediaweek, to discuss how the recommendations platform continues to experiment with its media mix in a quest for the sweet spot between data, strategy, and audience con

LTK's Rodney Mason and Pair Eyewear's Grant Goldman outlined three major trends shaping the future of social commerce at #Mediaweek. t.co/YWS3swFu8e

Legacy silos sitting within marketing organizations is causing tension across the industry. In each of those areas are opportunities to create success. #Mediaweek t.co/oWCmHDJ4lS

Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. #Mediaweek t.co/uZDX7YlGg4

According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. #Mediaweek t.co/WawmgukGry

The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. #Mediaweek t.co/9zg7NHdPQ4

Flonase partnered with Netflix's hit show Bridgerton, as revealed by Amy Lanzi, CEO of Digitas North America, at #Mediaweek. Despite challenges in making allergy products feel "authentic" Flonase created a compelling collaboration. t.co/1BBKDojPbs

On Tuesday, Time's Sadé Muhammad, Essence's Nandi Howard, and Eater's Stephanie Wu convened at #Mediaweek to share strategies that are helping them grow, retain relevance, and reach new audiences. t.co/wgLanOHj6T

EXCLUSIVE | Speaking about that charged moment with TVNewser at #Mediaweek, Abby Phillip compared the experience of wrangling back control of the panel to “trying to stop a bullfight in progress.” t.co/I67BGb4Cvi

In a conversation at ADWEEK’s #Mediaweek, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its Black Friday game between the Kansas City Chiefs and Las Vegas Raiders. t.co/Ak7T90s5ES

At #Mediaweek today, The Black List, LAist Studios, and The Ankler announced that they’re teaming up for Nobody Knows Anything, a new game and interview podcast and radio show that quizzes celebrity guests and explores the creative process. t.co/qqCyZ8FTLP