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🚨 Money, Media, and Messi: How the #MLS Broke Records in 2024 🚨
The 2024 Major League Soccer season was a historic one on and off the field, especially for #sponsors. 💸 ⚽
Relo Metrics recently shared their 2024 report and here's what we know:
☻ Brand visibility grew with $339M earned in sponsor media value (SMV).
⤷ Highest Grossest Brand: Adidas at $102M in SMV
⤷ Top Placement Value: Match Kits (Jerseys) at $138.3M in SMV
★ Athletes’ collectively contributed to 16% of the total social media value.
⤷ Lionel Messi contributed to 16% (2 million)
⤷ Luis Suárez came in second with 262K
The Apple TV x MLS partnership is redefining the sports media landscape.
⤷ Premium coverage with shows MLS 360, MLS Wrap-Up & #MessiCam
⤷ Playoff viewership grew by 50% compared to 2023 (per The Atlantic)
⤷ 94% say #MLSSeasonPass beats past broadcasters (per The Atlantic)
The MLS set the bar high this year, but what’s next for 2025? What do you want to see from Major League Soccer next year? Comment your predictions!! 👇
#ReloMetrics #Soccer #MajorLeagueSoccer #Messi #Athletes #Brands #Sponsorships #EndOfYear #Review #LookBack #Predictions
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