The NHL Social Media team’s mission is to provide the most entertaining hockey content for new and existing fans.

We are seeking an individual well-versed in the world of TikTok content creation with a strong understanding of the landscape of the platform. This individual will serve as a subject matter expert on TikTok content and will lead the charge on best-in-sport, short-form content creation for the NHL across platforms including TikTok, Snapchat, IG story. This position is temporary, full-time and based on the needs of the business. The ideal candidate will have availability to be in the NYC office at least 3 weekdays and work from 9am – 5pm and evenings, as scheduled. Start date is anticipated for April 2nd, 2024.

Essential Duties And Responsibilities

Oversee TikTok content planning and creation for daily publishing with an emphasis on current TikTok trends and adapting moments and storylines around the NHL 
Monitor performance of posts to inform publishing and content strategies and identify attributes that lead to successful posts
Collaborate with internal departments to identify opportunities for content that can be optimized into a format that fits the platform
Monitor sports leagues, teams, broadcaster and athlete accounts to identify trends, best practices, new audiences and new ideas

Qualifications

1-2 years of social media content production, preferably vertical content ideation, development and creation
Thorough understanding of the TikTok landscape and TikTok-specific strategies and best practices
Immersed in TikTok. Platform requires intimate familiarity with trends, tools, formats and sound libraries
Experience with video editing tools including, but not limited to; Adobe Premiere, CapCut, ClipPro, iPhone editing apps
Possesses creative copywriting and community management skills
Ability to come up with creative ideas and then be able to execute them
Knowledge of and a passion for the NHL, its players and history, with an ability to translate the story of the game into captivating short-form content
Available to work 9am – 5pm and evenings, as scheduled

Coordinator, Social Media (Tik Tok) - Temporary

NHL

@NHL

Job Description