Overtime

**About This Role:**

As Director of Marketing - Lifestyle & Apparel, you will lead the development and execution of high-impact marketing campaigns and activations on behalf of Overtime’s Lifestyle & Apparel vertical with the goals of driving brand awareness, audience engagement and revenue. You will oversee end-to-end campaign execution, from brief to launch, ensuring consistency across all touchpoints. 

  

**Core Responsibilities:**

*   Develop and lead the execution of brand campaigns across multiple channels, including digital, retail, media, events, and more.
*   Responsible for driving the calendar strategy for full funnel brand activity with a 2-year planning horizon, acting as critical cross-functional partner in building a calendar rooted in business priorities, consumer mindset, and KPIs.
*   Collaborate on annual and seasonal marketing narrative to drive an aligned product and marketing messaging across the marketplace
*   Develop customer acquisition and retention strategies across key demographics
*   Leverage customer data and market insights to inform marketing strategies and campaign targeting
*   Drive engagement across digital platforms including social media, email/SMS marketing, and e-commerce
*   Identify opportunities to create meaningful connections with audiences through innovative experiences and activations.
*   Assist in identifying and executing strategic brand partnerships and collaborations that elevate the Overtime profile
*   Effectively manage stakeholders and drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks for the team.
*   Guide the team to deliver strong briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
*   Drive brand differentiation in the competitive sportswear and lifestyle apparel landscape through innovative positioning and messaging
*   Lead marketing analysis and results sharing across the cross-functional teams and using results to inform and adjust strategy.
*   Responsible for managing the annual operating budget for campaign portfolio and accountable to budget allocation and day to day management.

  

**Qualifications:**

*   10+ years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands.
*   Bachelor's degree in business or marketing and 10+ years of experience in marketing, preferably at an organization within the Retail, Apparel, Sport, or product marketing sectors.
*   Strong leadership abilities with experience leading teams in a fast-paced environment.
*   Deep understanding and expertise in managing omnichannel campaigns, leveraging product insights to drive initiatives from inception to execution.
*   Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
*   Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
*   Adaptable and positive in managing changing priorities and changing deliverables or business needs.
*   Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.

  
Overtime expects the compensation for this role to be $140-150K USD annually in addition to stock options, paid time off, and medical benefits.

Director of Marketing - Lifestyle & Apparel

Overtime

@overtime

Job Description