The PWHL

The Professional Women’s Hockey League (PWHL) is seeking an experienced and passionate individual for the Social Media Manager position with PWHL Minnesota. The Social Media Manager at PWHL Minnesota is responsible for managing all PWHL Minnesota social media channels including creating and posting content. This role is integral in helping grow the PWHL Minnesota fan base and support all elements of the PWHL ecosystem, including ticket sales, sponsorship, and broadcast among others. 

Responsibilities include execution of the social media and digital marketing strategy, creating engaging content on a regular basis across channels, growing a community of fans across social and digital channels, and reporting on results to inform future strategies. These responsibilities and tasks will be coordinated with and supervised by the Director, Team Business Operations, PWHL Minnesota.

Duties and Responsibilities:
Social Media Strategy:
Develop and execute a comprehensive social media strategy that aligns with the league's objectives, including audience growth, engagement, and brand positioning. 
Stay abreast of industry trends and emerging platforms to ensure the league's social media presence remains innovative and relevant.

Content Planning and Creation:
Plan and curate compelling content calendars for various social media platforms, ensuring a balance between promotional, informative, and entertaining content.
Collaborate with internal teams, teams within the league, and external partners to gather content and maintain a consistent brand voice.

Content Creation:
Develop creative and engaging content (photo, video, graphics, etc.) for various social media platforms (Instagram, Twitter, Facebook, TikTok, etc.) to showcase the team's personality, achievements, and behind-the-scenes moments.
Edit graphics for social, video, web, and other digital platforms as needed. 
Coordinate with the marketing and communications teams to align content with overall branding and promotional initiatives.

Community Engagement:
Foster a vibrant and active online community by responding to comments, messages, and mentions across social media channels.
Encourage fan interaction through polls, Q&A sessions, and other interactive elements.

Live Coverage:
Lead the real-time live coverage of games, events, and press conferences on team social media platforms, ensuring real-time updates and highlights are shared with fans.
Collaborate with the PWHL marketing team to produce and share visually appealing graphics, videos, and other multimedia content.

Professionalism and Brand Image:
Uphold the league's professional image and values across all social media interactions.
Monitor and moderate content to ensure adherence to league guidelines and policies, maintaining a positive online environment for fans and stakeholders.
Oversees and schedules Team Photographer and Team Videographer

Strategic Partnerships:
Identify and cultivate strategic partnerships with influencers, brands, and other stakeholders to amplify PWHL Minnesota and the league's reach and impact.
Develop and manage collaborations that align with the league's values and objectives.

Analytics and Reporting:
Monitor and analyze social media metrics to assess the performance of campaigns, identify trends, and make data-driven recommendations for improvement.
Provide regular reports on key performance indicators (KPIs) to track social media growth and engagement.

Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Manager, preferably in the sports or entertainment industry.
Strong knowledge of social media platforms, trends, and best practices.
Ability to shoot and edit photo and video content. 
Excellent written and verbal communication skills.
Creative mindset with the ability to think outside the box.
Proficient in social media analytics tools.
Ability to work flexible hours, including evenings and weekends, to cover live events.
Ability to meet deadlines in a face-paced and dynamic environment. 
Strong organizational skills with attention to detail. 

Background check: Successful completion of pre-employment comprehensive background check except where limited by applicable law.
 
EEOC: The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. 

Social Media Manager - PWHL Minnesota

The PWHL

@thepwhlofficial

Job Description