Greenville Triumph SC

Marketing Manager, Analytics & Campaign Strategy

Greenville Triumph SC / Greenville Liberty 
Reports To: Vanessa Gongora, Sr. Director of Marketing & Communications 
Location: Greenville, SC 

About the Role

Greenville Triumph SC and Greenville Liberty are looking for a driven, data-savvy Marketing

Manager to join our growing team. This is a dual-hat role built for someone who loves both

the creative side of marketing and the discipline of measuring what works. You’ll help

execute campaigns, track performance, and translate data into decisions that grow our

fanbase, drive ticket sales, and amplify our brand across the Upstate.

At the heart of everything we do is our “Tell Our Story” mission — connecting our

community to what we’re building on and off the field. You’ll play a key role in making sure

that story reaches the right people, in the right way, at the right time.

Key Responsibilities

Campaign Management

* Plan, execute, and manage marketing campaigns across digital, social, email, and in-person channels
* Coordinate with the marketing team to align content, promotions, and game day activations
* Support ticket sales, merchandise, and corporate partnership initiatives through targeted campaigns

Performance Analytics

* Own the tracking and reporting of all marketing KPIs — social engagement, campaign
* ROI, email open rates, online ticket conversions, and more
* Build and maintain dashboards or reports that give leadership a clear picture of what’s working
* Analyze fan behavior data (purchasing, attendance, engagement) to inform strategy

Fan Engagement Tracking

* Monitor engagement rates across all platforms with a goal of 3–5%+ engagement
* Track follower growth toward 2026 goals across Instagram, TikTok, Facebook, X, and LinkedIn
* Analyze survey results and behavioral data to identify trends and opportunities

Team Coordination

* Collaborate closely with Ticket Sales, Corporate Partnerships, and Stadium Operations to align marketing efforts with organizational revenue goals
* Support the creative team with briefs, timelines, and performance feedback
* Help manage the marketing content calendar to ensure consistent, intentional output

Reporting to Leadership- Provide regular performance reports to Vanessa Gongora and senior leadership

Translate data into clear recommendations that drive smarter decisions

Flag opportunities and risks early based on campaign and fan data

Qualifications

Required

* 2–4 years of experience in marketing, with demonstrated campaign management
* experience
* Proficiency in analytics tools and/or spreadsheets (Google Analytics, Meta Business
* Suite, Excel, etc.)
* Strong written and verbal communication skills
* Highly organized with the ability to manage multiple projects simultaneously
* Passion for storytelling and community connection
* Spanish language skills a plus

Preferred

* Experience in sports, entertainment, or live events
* Familiarity with CRM platforms and email marketing tools
* Understanding of minor league or community-based sports organizations
* Graphic design or content creation experience is a plus

Why Join Us

We’re not here to create an average experience — for our fans or our team. We’re building

something special in Greenville, and we want people who think big, work with pride, and

genuinely enjoy the ride. If you love sports, love data, and love telling stories that matter,

this is your role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Marketing Manager, Analytics and Campaign Strategy

Greenville Triumph SC

@GVLTriumph

Job Description