ABOUT THE NATIONAL HOCKEY LEAGUE 
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.  With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
 
SUMMARY
This role on the social media team manages day-to-day social media marketing, content development and publishing strategy in coordination with the NHL marketing team to meet shared goals and support multiple areas of the NHL business. This person is ingrained in NHL and hockey social conversation–they know who scored how and when, who won last night, saw the kid get a puck from their favorite player, and knows how big those 2 points are for tomorrow. They are impervious to the comments and have their own thoughts on how those new jerseys look and can transform the online community sentiment to insights that can affect how we go about our social media marketing.

This role specializes in executing the way NHL social channels drive awareness, tune-in and fan engagement for major NHL initiatives and events. This manager will be responsible for how the marketing of all NHL business areas translates to NHL social channels. Competitive candidates will demonstrate useful experience using both creativity and social data analytics to make key insights that shape organic and paid social strategy. We’re looking for someone:
Who knows social, gets the modern day consumer, and understands how to transcend our social content beyond NHL channels
Keeps up to date on social trends, culture, and new and emerging platforms
Who analyzes our social media data and knows what works on NHL channels

ESSENTIAL DUTIES AND RESPONSIBILITIES 
Lead social media marketing efforts across the NHL’s channels to promote the NHL’s major events, initiatives, and innovative projects. These include, but are not limited to: All-Star, Winter Classic and additional outdoor games, Stanley Cup Playoffs and Final, plus digital fan engagement products
Plan, develop, produce and distribute content to drive new and existing fans to tune into NHL events in coordination with rights-holding broadcast partners in two ways:
Develop promotional social media content and manage how it is produced and delivered internally and externally
Create innovative publishing plans that meet strategic goals to drive fan engagement
Make engaging social moments for these stakeholders to meet business objectives
Develop social content programs that drive fan engagement with NHL eSports initiatives and encourage participant signups
Develop social content programs that drive sales and engagement for NHLShop and our licensing partners (Adidas, Fanatics)
Work collaboratively with internal data analysts and departments to assess the effectiveness of campaign strategies and present this data following each campaign
Research innovative social media marketing strategies across sports and entertainment brands and use effective approaches to develop new techniques and strategies for engaging fans
Seek out new fans in new places, including fans whose fandom might not draw a direct line back to live hockey but whose passion is undeniable, i.e. eSports

QUALIFICATIONS
You KNOW social media with minimum four years experience in content developing and social media marketing
Outstanding communication and project management skills with the ability to constantly prioritize requests and tasks both internally and externally
Proven experience developing content and strategy required to leverage social media to meet business goals
Eager to seek out and receive feedback while remaining wide open to constructive criticism with consideration and confidence
Excellent creative writing and interpersonal skills
Must be very organized, a self-starter and resourceful
Ability to think creatively, execute, and project manage across many touchpoints
This role requires travel within North America and work on some nights and weekends 
The NHL offers U.S. regular, full-time employees: 
 
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance.  PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.


More info on our job page at https://www.teamworkonline.com/hockey-jobs/hockeyjobs/nhl-league-office/manager-social-media-marketing-2065410

Manager, Social Media Marketing - National Hockey League (NHL) (New York · NY)

NHL

@NHL

Job Description