SUMMARY
Reporting to the VP of Multicultural Content and Audience Development, you will be responsible for the management and execution of multicultural marketing and content across SGL business units.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Partner with VP on the development of various content ideas and publishing partnerships to attract multicultural hockey fans
Strategize and glean insights from data to make recommendations that inform future marketing initiatives to drive year over year growth of the multicultural fanbase
Develop and project manage NHL’s Cultural celebration campaigns through stewardship of creative/digital assets including digital banners, home page takeover, slot virtual, video boards, monthly initiative emails, video assets (TV spots, pre-roll, billboards), program copy (PA/radio scripts, native ad copy, ticker copy), as well as updating initiative websites as needed
Collaborate with Manager along with NHL Studios, Social team, Creative studio, and outside departments to gather creative asset specs for amplification and syndication of multicultural marketing campaigns 
Build and enhance relationships with national broadcasters in US (ESPN & Turner) and Canada (Sportsnet) with an eye towards collaborating on and extending SGL programs through our national broadcast partners
Support VP in selection and management of creative agency and external SGL collaborators
Track and manage invoices and content development costs of key cultural SGL campaigns

QUALIFICATIONS 
Minimum of 8+ years’ experience in account or project management for an in-house creative team or agency, sports league or entertainment company
Versed in providing marketing solutions and content development ideas that reach multicultural audiences
Proven track record for developing and executing program plans, managing timelines, and keeping key stakeholders informed on milestones and key deliverables
Deep knowledge of digital analytics and development of consumer insights
Executive presence and presentation skills are important, and the successful candidate must be an effective communicator at all levels of organizations
Deep interest in culture and a pulse on worldwide events and trends
Bachelor’s degree or equivalent
Competencies:
Communicates Effectively
Optimizes Work Processes and Detail Oriented
Financial Acumen
Problem Solving and Manages Complexity
Drives Quality Results
Effective Collaborator
Responsiveness

Director, Multicultural Content & Audience Development

New York, New York

Marketing Manager

Project Manager

Head of Marketing

Analytics Lead

Rebecca Friedman

Nicole Caporaso

Hope Puzzanghera

Kevin Baumer

Cait Mac 👩🏻‍💻

Hannah Ritter

Maddy Cooper

Director, Multicultural Content & Audience Development

NHL

@NHL

Job Description