Stockton Kings

Title: Manager, Marketing – Stockton Kings
Department: Marketing
Reports To: VP, Business Operations - Stockton Kings
FLSA Status: Exempt

Job Summary:   
The Manager, Marketing will develop and execute strategic marketing campaigns for the G-League franchise of the Sacramento Kings. The Manager will work cross-functionally with other departments (including Ticket Sales, Corporate Partnerships, Entertainment, and others) and act as the liaison with the Creative team to produce marketing materials that reach business goals.

This full-time position is located on-site in Stockton, CA. 

Key Responsibility Areas: 
Collaborate with other departments to align on business goals and develop marketing strategies that benefit the organization. Identify opportunities to integrate campaigns throughout Marketing, Communications, Corporate Partnerships, Ticket Sales, Entertainment, and Community Impact. 
Primary focus areas will include driving revenue through ticket sales, developing the fanbase, strengthening brand recognition, supporting the in-arena fan experience, and assisting in developing co-branded promotions with corporate partners. 
Serve as the liaison with the Creative team, ensuring assets for advertising and other projects are delivered on time, on-brand, and on-budget. Write creative and media briefs providing clear direction on all campaigns and events. Work closely with designers from concept through completion. 
Drive key business results to expand the fan base through integrated campaigns including digital, social, email, television, radio, outdoor, and other tactics that drive ticket sales efforts and revenue and brand awareness in the market. 
Plan and purchase media when necessary to strengthen campaigns. Serve as the point of contact for promotional agreements (paid and trade) with media partners, as needed. 
Manage regular email campaigns including newsletters and ticket sales initiatives in close collaboration with the Business Intelligence team. 
Work closely with the Digital team to provide support in the maintenance and design of social media and website updates to ensure promotions are represented on StocktonKings.com and relevant social channels. 
Provide support and lead in the design of email communication for various sales campaigns throughout the year.
Monitor tracking mechanisms for campaigns to help evaluate overall effectiveness and identify strengths and opportunities.
Collaborate on theme night concepts that provide memorable in-game entertainment and activation opportunities for corporate partners that will drive awareness across all brands.
Manage the creation of promotional items and marketing collateral. 
Cultivate and utilize a keen understanding of our customers and market for effective campaigns. 
Act as project lead for various marketing, community relations, and public relations initiatives.  
Manage and fulfill internal and external print projects. 
Manage the marketing budget and season-long marketing calendar. 
Manage the development and workload of the Marketing Intern. 

Qualifications:
Bachelor's degree from a four-year college or university in Business, Marketing, or a related field 
5 years related experience preferred, ideally in the sports and entertainment industry 
Proven track record of developing, executing, and measuring marketing campaigns 
Ability to champion a strategic vision with different groups and opinions 
Excellent communication skills and experience with creative copywriting 
Exceptional writing and proofing skills 
Must be detail-oriented with the ability to multi-task 
Proven prioritization and organizational skills 
Knowledge of project management tools and concepts preferred 
Ability to work nights/weekends and have a flexible schedule 

Compensation:
The offer range for this full-time, non-exempt position is $60,000 - $65,000. Final offers for this role will be made within the parameters of the offer range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following:

Comprehensive Medical, Dental, and Vision benefits for employees and dependents
Paid Time Off + 11 Paid Holidays 
Employer 401(k) match
Sacramento Kings home game tickets, team store discounts, and more!

Manager, Marketing - Stockton Kings

Stockton Kings

@StocktonKings

Job Description