LIV Golf

**ROLE OBJECTIVE/THE TEAM**

LIV Golf is seeking a highly creative and trend-savvy Social Media Specialist – Vertical Content to join our growing social team. This role will focus on developing, editing, and publishing vertical-first content for TikTok, Instagram Reels, YouTube Shorts, and emerging vertical platforms. The ideal candidate is fluent in internet culture, thrives in fast-paced environments, and knows how to turn raw footage into engaging, thumb-stopping moments.

This role will be critical in helping LIV Golf grow its global fanbase, reach younger audiences, and drive both cultural relevance and business impact.

**JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING**

**Content Creation and Publishing**

· Lead daily creation and editing of vertical-first short-form content for TikTok, Reels, Shorts, Snapchat, and other emerging channels.

· Capture and package behind-the-scenes, player lifestyle, and golf action into platform-native formats.

· Write engaging captions and select trending sounds, music, and creative elements to maximize discoverability.

· Manage day-to-day publishing schedule and live coverage during tournaments and tentpole events.

**Trendspotting and Innovation**

· Constantly track cultural trends, memes, audio, and editing styles across TikTok, Reels, and Shorts.

· Proactively pitch and execute creative concepts that insert LIV Golf into broader cultural conversations.

· Test new content formats, tools, and creative approaches to drive growth.

**Collaboration**

· Work closely with the league social team, videographers, and editors to source raw footage and adapt it into vertical-first content.

· Partner with influencer and creator teams to integrate co-branded content across platforms.

· Support Sponsorship, Marketing, and Events teams with vertical assets for campaigns and partnerships.

**Analytics and Optimization**

· Monitor daily and weekly performance across vertical channels.

· Identify trends in watch time, retention, and engagement to optimize future content.

· Share insights and recommendations with the broader social and marketing team.

**REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU**

· 2–4 years of social media experience, with a strong focus on TikTok, Instagram Reels, and YouTube Shorts.

· Skilled in vertical video editing (Adobe Premiere, CapCut, Final Cut, or equivalent).

· Strong eye for storytelling, pacing, and content that resonates with younger audiences.

· Ability to thrive in fast-paced environments with tight deadlines and live-event coverage.

· Knowledge of social analytics and ability to translate data into creative decisions.

· Passion for sports, entertainment, and digital culture. Golf knowledge is a plus.

Social Media Specialist - Vertical Content

New York, New York

Social Media Specialist - Vertical Content

LIV Golf

@livgolf_league

Job Description