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Hope Brown

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Social Media Strategist

Payton Peterson

Pedro Salado

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Bryson DeChambeau

Phil Mickelson

Jon Rahm Rodriguez

Dustin Johnson

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Jason Zone Fisher

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Ashton Bosse

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Ethan Briggs

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Adrian Meronk

Isaac Apon

Impa Kasanganay

Tyrrell Hatton

Evan

Bennett Patterson

Join our team!  By applying, you will be added to the prospects list.

Prospects

**Social Media Specialist – YouTube**

**Location:** New York, NY (Hybrid)

**Reports to:** Director, Social Media

**Overview**

LIV Golf is seeking a creative and data-driven Social Media Specialist with a focus on YouTube to join our growing digital team. This role will manage day-to-day publishing, optimization, and growth strategy for LIV Golf’s YouTube presence, helping us expand global awareness, engage fans, and create content that drives both storytelling and viewership.

The ideal candidate is passionate about YouTube culture, understands platform trends and algorithms, and can create content that resonates with both core golf fans and new audiences.

 

**Key Responsibilities**

**Content Creation and Publishing**

* Edit, publish, and optimize daily video content for YouTube and YouTube Shorts.
* Work with LIV Studios and external creators to transform raw footage into engaging, platform-native content.
* Create custom thumbnails, titles, and metadata that maximize click-through and retention.
* Manage content scheduling, playlists, and channel organization for maximum watch time.

**Growth and Optimization**

* Monitor YouTube analytics to track views, impressions, engagement, retention, and subscriber growth.
* Run A/B tests on thumbnails, titles, and content formats to improve performance.
* Stay up-to-date on YouTube trends, algorithm changes, and best practices, applying them to LIV Golf content.

 

**Storytelling and Campaigns**

* Support league and player storytelling by packaging highlights, behind-the-scenes content, documentaries, and creator collaborations into compelling YouTube formats.
* Collaborate with the Social and Marketing teams on series such as The Duels, No Bad Lies, and LIV Films, ensuring consistency in brand voice and creative execution.
* Build playlists and long-form content strategies that increase session time and channel stickiness.

**Cross-Functional Collaboration**

* Work closely with Sponsorship to integrate branded content and deliverables.
* Coordinate with Events, Comms, and Influencer teams to amplify tentpole moments and campaigns.
* Ensure alignment with overall LIV Golf social strategy across Instagram, TikTok, X, and Facebook.

**Analytics and Reporting**

* Provide weekly and monthly reporting on YouTube performance to the Social team and leadership.
* Identify content trends and audience insights that inform future creative direction.
* Use data to recommend new formats, posting cadence, and content strategies.

**Qualifications**

* 2–4 years of experience managing YouTube or video-first social channels for a sports, entertainment, or media brand.
* Strong video editing skills (Adobe Premiere, Final Cut, or equivalent).
* Familiarity with YouTube Studio, Creator Studio, and social publishing tools.
* Creative eye for storytelling, thumbnail design, and metadata optimization.
* Ability to balance creative instincts with data-driven decision-making.
* Passion for golf, sports, or lifestyle content preferred.
* Strong communication, organizational, and project management skills.

Social Media Specialist - YouTube

LIV Golf, (aka @livgolf_league), is a professional golf organization with work spanning golf, professional golf organization, and advertising agency. With 15k posts, LIV Golf has over 1b views and 67m likes. LIV Golf has also been credited as international professional golf tour, client, sports league, and producer. LIV Golf has collaborated with top companies and creatives like VaynerMedia, Sift, Stephen Skaar, Frank B. Lawler, Tommy Johnson, Oliver Hampson, Payton Peterson, and Kally. 

LIV Golf

@livgolf_league

Visit @livgolf_league for all LIV Golf content

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