Miami HEAT

The Director of Marketing owns the end-to-end integrated marketing plan for the division, translating the Executive Director’s commercial goals into cohesive campaign strategies that drive revenue outcomes across all channels and audiences. This role serves as the primary coordination layer across all marketing functions, ensuring every department is briefed, aligned, and going to market with consistent messaging and a unified plan. Additional responsibilities include serving as the corporate marketing liaison to Corporate Sales and Partnerships, building and fulfilling marketing inventory packages, and overseeing the promotional schedule across broadcast to ensure ticketing and retail opportunities are maximized.

**Essential Duties And Responsibilities**

ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list.


* Own the division’s integrated campaign strategy, translating the organization’s revenue goals and strategic direction into channel-specific plans that drive cohesive, revenue-focused marketing across all platforms and audiences.
* Serve as the division’s primary orchestrator ensuring that all verticals and other revenue-generating functions are operating from aligned briefs and consistent messaging before any campaign goes to market.
* Collaborate with the Sr. Manager of Ticket Marketing, Sr. Manager of Arena Marketing, and F\&B Marketing to receive their strategic goals and briefs, then determine how each initiative should be activated across channels to maximize reach, relevance, and commercial impact.
* Collaborate with channel leads to ensure all campaign activity is coordinated, sequenced, and going to market on a unified schedule, with each channel owning their own execution tactics and the Director owning that everything is aligned and moving together.
* Serve as the division's central source of truth on campaign status, maintaining real-time visibility into what is live, what is upcoming, and where alignment is needed across all marketing functions.
* Lead the review and approval of all campaign channel plans before execution, maintaining strategic integrity and ensuring every activation is consistent with the division’s commercial priorities and brand standards.
* Collaborate on the the post-campaign reporting process ensuring channel performance is captured, analyzed, and fed back into future campaign planning.
* Partner with the creative and content department to ensure creative assets, content, and storytelling are briefed and delivered in alignment with the integrated campaign plan and channel strategy.
* Manage and develop two direct reports, providing clear direction, campaign priorities, and development support to the Manager of Integrated Marketing & Senior Manager of Arena Marketing.
* Represent the Integrated Marketing function in division planning sessions, campaign briefings, and cross-functional meetings, serving as the Executive Director’s operational partner in ensuring the division executes with strategic consistency.
* Serve as the corporate marketing liaison to Corporate Sales and Partnerships, proactively building marketing inventory packages and fulfilling requests to support the team’s sales and upsell efforts. Ensure marketing assets, co-branded materials, and promotional inventory are developed, organized, and available to support active and prospective corporate partnerships.
* Collaborate with the Business Communication and Broadcast team to ensure the promotional schedule across all broadcasts maximizes revenue opportunities, confirming that the appropriate promotions are planned, sequenced, and reflected in the broadcast calendar.
* Maintain a division-wide promotional calendar that provides a real-time, cross-channel view of what is being promoted, where, and when across all active marketing channels. Produce a weekly summary for Executive of Marketing that consolidates promotional activity across verticals, identifies gaps or conflicts in the schedule, and ensures the division has a holistic understanding of its marketing presence at all times.
* Oversee the creator marketing strategy to support revenue goals and audience growth opportunities
* Oversee the relationship with Levy, the division’s food and beverage partner, in partnership with Integrated Marketing Manager and co-develop the F\&B marketing strategy to ensure the food and beverage story is fully integrated into the division’s overall marketing narrative.
* Oversee venue marketing efforts in partnership with the Sr. Manager of Arena Marketing and the Arena Enterprise division, ensuring all arena and venue marketing is integrated into the division’s broader campaign strategy and brand standards. Provide strategic oversight and cross-functional alignment while supporting and deferring to the Sr. Manager’s subject matter expertise on arena-specific programming and activations.


**Desired Qualifications**

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


* 8+ years of experience in integrated marketing, campaign strategy, or brand marketing, preferably in sports, entertainment, or a consumer-facing industry.
* Proven track record of owning multi-channel campaign strategy across paid, owned, and earned media from brief through execution.
* Strong cross-functional communicator with demonstrated ability to align multiple stakeholders, functions, and timelines around a unified campaign plan.
* Experience managing marketing calendars and campaign workflows across a complex, multi-function organization.
* Familiarity with live sports and entertainment marketing, including how ticket marketing, arena events, and F\&B integrate into a broader campaign strategy.
* Highly organized with strong attention to detail and the ability to manage multiple concurrent campaigns without losing strategic alignment or executional quality.
* Experience managing direct reports and developing junior marketing talent.
* Comfortable operating between strategic direction and executional detail — able to receive a high-level commercial goal and translate it into a clear, channel-specific plan.
* Experience with media buying or a working understanding of media planning principles, including how broadcast promotional inventory is structured, scheduled, and optimized across a season.
* Familiarity with corporate partnerships and sponsorship marketing, including how marketing packages are structured and how co-branded activations are developed and fulfilled.
* Experience working with project management platforms such as Wrike, Monday.com, or equivalent tools, with the ability to manage campaign workflows, timelines, and cross-functional dependencies at scale.


**Education And/or Experience**

Bachelor's degree (B. A.) from four-year college or university in marketing, communications, or related field; and 8+ years of experience in integrated marketing, campaign strategy, or brand marketing, preferably in sports, entertainment, or a consumer-facing industry; or equivalent combination of education and experience. Proven track record of owning multi-channel campaign strategy across paid, owned, and earned media from brief through execution. Experience managing marketing calendars and campaign workflows across a complex, multi-function organization. Familiarity with live sports and entertainment marketing, including how ticket marketing, arena events, and F\&B integrate into a broader campaign strategy. Experience managing direct reports and developing junior marketing talent.

*All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP*

Director, Marketing

Miami HEAT

@MiamiHEAT

Job Description