U.S. Soccer

U.S. Soccer Overview

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.

U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.

Position Description

We are seeking a dynamic and strategic Brand Campaign Manager to join our growing marketing team. Reporting into the VP, Integrated Marketing, Brand & Operations, you will be responsible for leading the development and execution of integrated marketing campaigns for select tentpole moments across U.S. Soccer’s annual marketing calendar. This individual will drive go-to-market planning and campaign execution for high-impact events and marquee initiatives. Captaining campaign planning from concept through to execution, you’ll turn positioning into powerful narratives, build scalable frameworks, and orchestrate multi-channel programs that deliver measurable impact.

This role requires a collaborative leader with a deep understanding of cross-channel marketing strategy, exceptional project management skills, and a passion for connecting fans with the sport. You will help identify the most effective channels to drive brand awareness, engagement, and ultimately, conversion, ensuring alignment with overarching marketing strategies. The ideal candidate will serve as the connective tissue between internal departments and external partners, ensuring seamless coordination and best-in-class activations.

Primary Responsibilities
- Campaign Planning & Execution: Collaborate with cross-functional teams (creative, media, growth marketing, content, fan experiences, etc.) to plan, implement, and optimize integrated marketing campaigns for key tentpole moments that align with marketing priorities and strategies, from concept to post-event analysis. Drive long-lead campaign planning, including timeline development, budget coordination, and resource allocation
- Brand Marketing Calendar Management: Own the go-to-market calendar and drive alignment across internal teams and external agencies/vendors
- Channel Strategy Development: Collaborate alongside the Growth Marketing team to identify and evaluate the most effective media channels (digital, traditional, social, etc.) to drive both upper-funnel awareness and lower-funnel conversions, based on specific marketing goals and audience insights
- Audience Segmentation & Mapping: Work closely with the analytics and audience insights teams to understand target demographics, behavior, and preferences. Use these insights to develop channel strategies that are tailored to meet specific audience needs
- Market Trend Analysis: Stay ahead of industry trends, emerging platforms, and best practices in channel management. Provide thought leadership on new opportunities to engage our target audiences and drive measurable results
- Reporting & Insights: Prepare regular performance reports and communicate key insights to senior leadership. Track KPIs and identify actionable insights to refine future brand campaign strategies
- Reach Amplification: Working with Communications leads to ensure all campaigns are amplified with a support plan to unlock earned media and maximize reach
Requirements
Minimum Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3-5 years of experience in campaign management, brand marketing, or go-to-market strategy, preferably in sports, entertainment, or lifestyle brands
- Proven track record of managing complex, multi-channel campaigns across earned, owned, and paid media
- The ideal candidate will be data-driven, collaborative, and have a deep understanding of marketing trends, audience behavior, and media landscapes
- Strong understanding of both upper-funnel and conversion-driven marketing strategies
- Analytical mindset with the ability to interpret data and translate it into actionable media strategies
- Excellent communication, negotiation, and collaboration skills
- Ability to thrive in a fast-paced, collaborative, and evolving environment
- A strong, balanced blend of high EQ + IQ. Not only should this candidate be a smart critical thinker, but they must also display the aptitude to navigate through interpersonal relationships with a high sense of self-awareness
- Significant experience designing and executing marketing strategy around the different user journeys via physical and digital marketing channels including linear TV, CTV, radio, streaming audio, OOH, search, social, display, affiliates, CRM and influencers
- Extensive written and verbal communication skills, ability to listen effectively, constructively challenge and be forward thinking to build agreement and alignment across teams
- Be tenacious, be pro-active and solution focused, believe in the art of the possible and be able to follow through with attention to detail
- Be a change maker, able to influence & energize people and build collaborative relationships
- Must be a collaborative communicator as a thought partner for senior management and partners.
- Ability to manage multiple priorities and deliver under tight deadlines in a fast-paced environment
- Able and willing to work non-traditional hours including evenings, weekends & holidays
- Ability to travel up to 10% of the time to all domestic U.S. Soccer controlled matches
Desired Qualifications
- Passion for soccer and a deep understanding of the U.S. sports and cultural landscape is a strong plus
- Bilingual in Spanish, while not a requirement, is also a strong plus
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.

We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.

Brand Campaign Manager

U.S. Soccer

@ussoccer

Job Description