The PWHL

The Professional Women’s Hockey League (PWHL) is seeking an experienced and passionate individual for the Coordinator, Social Media position. The ideal candidate thrives in fast-paced environments and brings a strong understanding of social media and content strategy. 

This position’s responsibilities include the execution and continued maintenance of the league’s social media strategy, creating engaging content on a regular basis across channels, covering live action throughout games, working with various verticals to drive conversions, growing the fan community, and reporting on results to further inform strategy. Responsibilities and tasks will be coordinated with and supervised by the PWHL’s Senior Manager, Digital and Social.   

**Key Duties and Responsibilities:** 

Social Media Strategy 

* Assist with executing the league’s social media strategy. 
* Adhere to league brand standards and uphold the league’s professional image and values across all channels.  
* Stay abreast of industry trends and emerging platforms to ensure the league's social media presence remains innovative and relevant. 
     

Content Planning and Creation 

* Assist with managing the league’s content calendar for all channels, ensuring a balance between promotional, informative, and entertaining content. 
* Develop creative content for various platforms and stay up to date on the latest trends to keep the league’s content relevant and engaging. 
* Edit graphic templates as needed. 
* Support coordination with PR, Merchandise, Ticketing, and Partnership teams. 

Live Coverage 

* Assist with the real-time coverage of big moments and top highlights across the season during games and key events. 
* Coordinate with teams around upcoming events and activations to collaborate on content live as needed. 

Community Engagement 

* Foster a vibrant and active online community through responding to comments, answering questions and DMs and monitoring mentions across channels.  
* Continue to drive fan engagement through UGC campaigns, polls and other interactive elements.  

Analytics and Reporting 

* Monitor and analyze metrics to assess performance of campaigns and day-to-day content. Make data-driven recommendations for improvement.  
* Assist with tracking and managing collaborations. 
* Provide regular reports on KPIs to track growth and engagement.  

**Required Qualifications:** 

* Bachelor’s degree in Marketing, Communications or equivalent relevant experience. 
* Minimum of 1-2 years of experience in a social media role.  
* Proficient in Adobe Creative Cloud Platforms such as Photoshop, Rush and Premiere. 
* Strong knowledge of social media platforms, trends, and best practices.  
* Strong organizational skills with attention to detail.  

**Preferred Qualifications:** 

* Sports Social Media experience. 
* Proficiency in social media analytics tools. 
* Passion for women’s hockey or women’s sports. 

**Skills & Competencies:** 

* Creative mindset with the ability to think outside the box.  
* Ability to meet deadlines in a fast-paced and dynamic environment. 
* Commitment to inclusivity, treating all individuals with kindness, understanding, and empathy. 
* Strong organizational skills with attention to detail.  
* Strong time management skills. 
* Strong communication skills (written and verbal) with the ability to proactively share information to ensure quality outcomes. 
* Collaborative approach that prioritizes League and team success. 

**Flexibility and Travel:** 

* Must be able to work irregular hours, including weekends, evenings, and holidays as needed. 

*The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class.* 

Background check will be conducted once a successful candidate is identified.

Social Media Coordinator

Jayne Bussman-Wise

Jojo Hesketh

Social Media Coordinator

The PWHL

@thepwhlofficial

Job Description