Teaming up with ecoalf, we asked a vital question: Do you know the real weight of your clothes? Last week, our campaign challenging the overconsumption of Black Friday took off. The response? Beyond expectation. With 1.3M views and growing, 6000+ interactions, 600+ shares, and widespread press coverage, it’s clear the message made strong impact. Big thank you to ecoalf for entrusting us with this crucial message. Agency: lightbros Advertiser: ecoalf Client Team: carolalvarez64 , Mercedes Ulloa, Brendan James, Marina Telleria, Cristina Rubio, and Jaime Ruiz-Gil. Creative Team: lpfabra , zaidacoco, and forestbakker Accounts Team: camille_vlt_ and Gonzaga Ayllón Production Company: LightBros Studios Director: jorgemartinezigl Executive Producer: alvarodemiguelt Production Director: Pepe Maldonado Post-production: LightBros Studios 3D Studio: imascono #SustainableFashion #ViralMarketing #PostProduction #3dmodeling #OOH #SocialAgency