When it comes to running your business, it's always nice to know you're on the right track.⠀ ⠀ This book was sent to me by author, multi-award winning entrepreneur, business coach and marketing trainer, @amandacwatts. It's called The Pioneering Practice: The 9 Key Strategies for Your Accounting Practice to Stand Out and Build Lucrative Relationships. The title speaks for itself. ⠀ ⠀ The book is definitely worth a read if you own and/or work in an accountancy practice (or other businesses that offer professional services). It clearly sets out the approach to take in order to be seen by potential and ideal clients and talks about how to create engagement to build relationships with those clients. ⠀ ⠀ I was encouraged, when reading it, to realise that we already put a lot of Amanda's recommendations into practice. But there's always more that can be done. ⠀ ⠀ Now, obviously, if you're not an accounting practice then it's not going to be as interesting to you but she has written other bo...