I co-founded an app called @Tone Studio App with two of IG’s top creators – @Jack Morris and @Lauren – which I’ve seen them put their heart and soul into. Jack and Lauren have iconic feeds with signature aesthetics. They’ve spent over a decade meticulously developing them. And they’ve now solved a real problem for their audience – who want to achieve similarly stunning visuals effortlessly. And I think this is a model any creator can follow. Generate attention, and then convert that attention into recurring revenue – and into enterprise value. Wealth is assets that earn while you sleep. The top creators have all realized the power of their influence & distribution – and how it’s better suited to leverage for their own brands, products and services. Think Beast with Feastables. Nelk with Happy Dad. Sami Clarke with Form. Nick Bare with BPN. The list in endless. You’ve heard of product-market fit. In this week’s newsletter entry, I am covering something called content-product fit. What p...