99% of the content I create for my clients is based on interviews. We sit, and I say, “Hey, we’re gonna chat.” Because these people are the experts, not me. They’re the ones who work in that industry, and they’re the ones who have unique ways of speaking and communicating. I'm not going to be able to make that up for them, and their knowledge is what's gonna make that content effective. So, when trying to figure out a brand voice for your small business, consider basing it on yourself. That’s your brand. You’re the one who started this, and you’re the one who’s absorbed in it. You are the brand. #ghostwriting #philadelphia #philadelphiasmallbusiness