Happy 1st Birthday The Parlour! Exactly 12 months ago I gave birth to a new Media Mastermind to disrupt how experts get publicity. It wasn’t focused on bombarding journalists with god-awful pitches. It was focused on what I personally witnessed every day in the newsroom of one of the world’s best 24 sports newsroom: Storytelling. I named the mastermind The Parlour because I leaned into The Bloomsbury group. A bunch of intellectuals who would come together regularly to share their story with the world. I purposely started small with The Parlour because as a former Management Consultant I know the true judge of ANY work is the output. The wins. Time and time again I hear from people whining in this industry that they invested in learning about publicity and that they never got any media wins. So rather than focussing on building a big fat community (that I don’t have the time to serve) or glamming myself up into some BS icon… …I chose to focus on WINS. How can I help my clien...