The Black Cherry Reveal 🔥 A few weeks back Hoist reached out on a time crunch needing a visual reveal for their new flavor. The reveal needed to have a strong visual impact that showcased the new color and flavor that added to their top-tier hydration lineup. With a deadline fast approaching, we drove in and researched the best ways to display the characteristics of the bottle with a creative edge. This brought us to a thunderstorm feel with different ink and colorful explosions, just like the flavor of Black Cherry. The latest addition was built for night ops with the hydration of those Warriors in mind. And just like those Warriors, each take had to be executed with precision and then reloaded, ready to execute again. Thanks for putting your trust in us drinkhoist! #ContentGuy #CreativeShoot #LiveExhausted #IVLevelHydration