NASCAR has announced a new media rights deal with Fox Sports, NBC, Warner Bros. Discovery and Amazon. The 2025 season will be the first time a NASCAR race is exclusively streamed. In a necessary move, media companies have been encouraged to cross-promote coverage as these seasons will span as many as 7 combined linear and streaming networks. The new deal spans the 2025 to 2031 Cup Series seasons. The seven-year deal is worth $7.7B or $1.1B per year, a 40% increase over NASCAR’s current deals. #nascar #amazon #foxsports #nbcsports #mediarights