Barbie or Bratz? 🎀 Taylor Swift or Justin Bieber? 🎤 Lecturer Kent Lancaster’s Social Media Analytics class put brands like Barbie, Taylor Swift, Celsius, and Lululemon to the test. Groups worked together to analyze the top competitor of their brand and see how they stacked up across countless metrics like total followers, engagement across each platform, sentiment analysis, and more. 📊📲 #WeAreSoC #UMiami #SocialMediaAnalytics