On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth journey and touches on what ever entrepreneur's intuition is and the essential questions every marketer should be asking themselves. Topics: 0:00 Preview 0:33 Marc's day-to-day 4:30 Subscription model especially to help with the price of the e-bike 9:01 What do brands get wrong? 12:09 Using metrics with social 16:15 The Diff between Sales and Marketing 18:22 High-price item marketing 24:37 Pendulum shift 29:00 One thing every marketer should be asking themselves 31:37 Where do you start when you start...