For the upcoming Elbow Bump, we spoke with @darrenheitner, founder of @heitnerlegal and influential #sportsbiz commentator. Darren has scored high-profile federal trademark registrations such as “MONEY GREEN” (on behalf of @money23green), “GETCHA POPCORN” (on behalf of @terrellowens), and others. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ In addition to his HEITNER LEGAL work, Darren is an adjunct professor at @uflaw and previously contributed at @Forbes and @incmagazine. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Darren shared his thoughts on the #NCAA’s NIL policies, the #USWNT lawsuit, and more. Hit the link in our bio to get Darren’s perspective in your inbox on Sunday.