How do you motivate 40,000 cleaners, security guards, nurses’ aides and landscapers? We asked Ton Goedmakers, CEO of Vebego. Ton’s management style focuses on strengths. “Don't focus on what your employees can't do - focus on what they can do.” That’s why Vebego actively hires immigrants, supporting them through language lessons and vocational training. The company is set on creating meaningful work experiences for everyone, so no job feels menial. We could all learn a few things from Ton’s dignity of labor. Read his story at the link in bio > UBS. Source: UBS, Client Interview, 2023 #InclusiveWorkplace #DEI #SustainableBusiness #ShareUBS