Sometimes you know something is going to work right from jump street. And this mark was them. Lake Tahoe itself proved to be a really nice badge shape and we knew that "hiding" Tessie in it in one for or another was a home run. . The detail we like the most in this is the pupil. That four pointed pupil became a much larger detail across the brand, making its way into the text lockups and tertiary logos as it’s own element. Much like the scene mark, we think this logo is a nice local reference that will make way into many locations and merchandise. A sort of "locals only" mark. ltprohockey . _________________________________ The Barn Creative - A Creative Branding Agency - #CreativeBranding #FranchiseBrand #TeamDefiningCreative #ElevatingSportsDesign #CelebratingTraditions _________________________________ . #design #sportsdesign #logodesign #mascot #mascotdesign #logo #identity #graphicdesign #destgnforsport toranding #branddesign #candstsatdpn #brandidentity #teamdesign #tessie #t...