Jesse Wright came into the 2010 NFR in 16th place in the world standings after injuries prevented Rod Hay from competing. Wright placed 1st in Round 5 with an 89.5-point ride on Burch Rodeo’s Lunatic Fringe. He earns this week's PRCA Archived Rides, presented by Pendleton Whisky Director’s Reserve; Top-end, aged, curated and carefully preserved.