College football’s unsung heroes: the creatives. They craft a brand image for the program and they’re a touch point for recruits on social media. @uw_football has one of the best creatives in the game — @kaseybyers_creative. Brands win championships, and UW’s brand is elite. For those in creative, social media, or college football in general, this 6-minute interview could be the most valuable video you watch today. #cfb #collegefootball #uwfootball